Digital content is everywhere and with the proliferation of smart devices the consumer has increasing appetite for rich and personalized content that can be accessed anywhere and at any time. Organizations with traditional business models are leveraging their globally recognized content and brand assets to counter new business threats. While new media companies are investing in inventive consumer device solutions, established players are reorganizing to make the best use of their content and brand assets to counter new business threats. They are now looking to extend their control from content creation and delivery to the content consumption platform.