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Retail

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit. Retailers satisfy demand identified through a supply chain. Some of the earliest retailers were itinerant peddlers. The term "retailer" is typically applied where a service provider fills the small orders of a large number of individuals, who are end-users, rather than large orders of a small number of wholesale, corporate or government clientele. Shopping generally refers to the act of buying products. Sometimes this is done to obtain final goods, including necessities such as food and clothing; sometimes it takes place as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing: it does not always result in a purchase.

Conversion is comprehensive in the retail industry. Consumers today are much better informed and more connected. They want mobile shopping, personalized service and urgent fulfillment. These changes are giving rise to a host of innovations around omni-channel retailing, mobile apps, responsive supply chains and leading-edge in-store self-help technologies.

Impetech's Retail practice spans the complete retail enablement journey across:

• In-Store Customer Experience
• Merchandising Science
• Channel Convergence
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